Surprise! Online retailers show bogus price information

Amazon isn't the only e-retailer showing completely fake "list prices" and "discount" amounts, according to a New York Times article. But it is the biggest e-retailer, and when the actual manufacturer sells something for much less than Amazon's "list price," something is wrong. Not just in a user-friendly way, but in an unethical business practice way.

http://www.nytimes.com/2016/03/06/technology/its-discounted-but-is-it-a-deal-how-list-prices-lost-their-meaning.html?_r=1

Quote:

"But with many products online, you could not pay the list price even if you wanted to. That is because hardly anyone is actually charging it. It is a sales tactic that is drawing legal scrutiny, as well as prompting questions about the integrity of e-commerce. If everyone is getting a deal, is anyone really getting a deal?"

Images from NYT article below.
The manufacturer of the skillet sells it online for $200. (top image)
So does Amazon, but only Amazon claims it's giving you an amazing $60 off the List Price. BTW, the yellow boxes appear to be added to the screen shots by NYT to highlight the prices listed.