Tuesday, March 8, 2016

Surprise! Online retailers show bogus price information

Amazon isn't the only e-retailer showing completely fake "list prices" and "discount" amounts, according to a New York Times article. But it is the biggest e-retailer, and when the actual manufacturer sells something for much less than Amazon's "list price," something is wrong. Not just in a user-friendly way, but in an unethical business practice way.

http://www.nytimes.com/2016/03/06/technology/its-discounted-but-is-it-a-deal-how-list-prices-lost-their-meaning.html?_r=1

Quote:

"But with many products online, you could not pay the list price even if you wanted to. That is because hardly anyone is actually charging it. It is a sales tactic that is drawing legal scrutiny, as well as prompting questions about the integrity of e-commerce. If everyone is getting a deal, is anyone really getting a deal?"

Images from NYT article below.
The manufacturer of the skillet sells it online for $200. (top image)
So does Amazon, but only Amazon claims it's giving you an amazing $60 off the List Price. BTW, the yellow boxes appear to be added to the screen shots by NYT to highlight the prices listed.

Monday, March 7, 2016

What do I do with a pencil?

Anachronicons


This is a new word that I'm coining. It's pronounced, anna-kron-ickons

These are all the button symbols that confuse even old people like me, who are old enough to know that a letter goes in an envelope, a column (blog post) is written with a pencil, or on a typewriter, an ellipses (...) means "more" (actually, it means less, but whatever.) I don't know if they're cute or ironic or unimaginative or brilliant. But I do not associate "Pencil" with "new blog post." I get confused when I see a file cabinet with envelopes flying out of it (this is a button in Outlook). What do kids think when they see an icon labeled with a dial-phone, or a phone book, or a newspaper? Or a phonograph, for Pete's sake? They've never seen those things. Or a checkbook, a stamp, a letter opener, a calendar, or a post-it note. All that paper, pre-internet stuff.



(These are actually really cool retro icons, that I haven't seen in a current app. I found them here:
http://rypearts.com/portfolio/icons/index.html)



Sorry, high-tech designers. You're trying to supplant every actual thing that we formerly had contact with as part of work and home life. You're putting everyone out of business -- bookstores, banks, stationary shops, hardware stores, newspapers, bars. Yet you continue to plaster buttons in your apps with the simple little symbols that signify what everyday items mean, or used to mean. 

Write. File. Call. Drink a martini. Take a taxi. Play a song. 
You think a magnifying glass means "search." I think it means "make this larger so I can see it, or burn ants in the sunlight."

When everyone's got VR goggles strapped to their heads 24/7, it'll be so quaint to reach for the virtual phone and virtual typewriter to communicate with the other humans that we can't see standing two feet away.