I just watched a supposed demo created by a young, pretty songwriter, using Sway, which is Microsoft's new, I dunno -- millennial diary platform.(?)
I feel dirty.
It's one of the more phony, manipulative, grossly slick marketoid demos I've seen in a while. I guess it's targeted at kids who think they're all gonna be singer-songwriters and make tons of money while keeping it real. Or maybe it's smarter than that, targeting very savvy marketers who need tools to make fake demos to appeal to today's 20-somethings.
The girl in the demo? She's soooo cooooool. Her name's Daria. She's writing down bits of lyrics at three in the morning. Now she's in the studio laying down some tracks. She's using her Surface Pro (I assume) and Office 365 to show her fanbase the doodles in her Moleskin. Ha! So, apparently, she's just spent like $25k on an evening to indulge her creativity. That's what all the kids are doing, right?
I love this kind of marketing. The special effects are better, but it feels as sickly pandering as when GM or Dow Chemical tried using groovy marketing to sway flower children in the late 60s. Lay it on me, man.
